Mobile Marketers Target Receptive Hispanic Audience

In keeping with our recent review of mobile advertising, and our goal to keep you apprised of marketing information that will provide value to your business, we thought that a recent article from Advertising Age Magazine would have particular value to those of you who are marketing to consumers rather than businesses. In this article we are advised that Hispanics are the country's largest and fastest-growing ethnic minority, and as a result, major brands such as "Continental Airlines, General Mills, Sears, Kmart and Tag Heuer will be working in the first quarter to launch Latino-centric mobile campaigns".

Making the case to utilize mobile advertising to reach this hot demographic is research that suggests "U.S. Hispanics are more engaged with their mobile phones than Americans overall. Some 71% of Hispanics consume content on their cellphones, compared with the market average of 48%, according to ComScore M:Metrics. Why? Many don't have subscriptions to internet or landline service, so wireless phones are their sole communications tool. Additionally, the median age among Hispanics is 27.6, compared with 36.6 in the population as a whole, so that may also help explain their propensity toward mobile".

Read the article at the following link to help you determine if mobile advertising can help your company grow by reaching this hot demographic target group. http://www.strategicgrowthconcepts.com/marketing/Marketing-Information-Resources_I12.html

The Small Business State of Your State

For those of you interested in working with other small businesses in some capacity, or needing small business knowledge to help with the development of a business and/or marketing plan, some very useful information has recently been issued by the U.S. Small Business Administration. The data is provided in a national and state-by-state format. A brief overview of the report is shown below. Click on the "compiled data" link and it will take you to a PDF document which provides you with that state-by-state information. Additionally, the links at the bottom of the article will take you to additional small business resources that may be helpful to you.

The Small Business Administration's Office of Advocacy has compiled data for each U.S. state and territory, giving an excellent snapshot of each region's small business activity (in 2006, the most recent year for which data is available).

For example, California had 718,220 small businesses in 2006 and created 87.6 percent of the state's net new jobs from 2004 to 2005. (The SBA defines small businesses as employing fewer than 500 people.)

The health care and social assistance industry was Louisiana's largest small business employer in 2006, while the construction industry was Virginia and Maryland's biggest small business employer that year.

The report pulls together information on each region's number of firms, demographics of business ownership, small business income, banking, business turnover, industry composition and employment gains and losses by business size.

It's worth a visit to check out that status of small business in your state.

By Sharon McLoone, The Washington Post January 27, 2009; 8:00 AM ET Data Points
Small Business Resources